Logos And Graphic Design
As a writer, I have a tendency to become involved in the graphic design procedure only peripherally, but I manage to find out useful lessons from it.
I’m fascinated by the process of logo design - maybe not the amateurish effort of slapping clip art together, but the thinking and implementation a specialist brings to shooting the vision of a company at a delightfully straightforward artwork element. I’ve observed the process many times and noticed designers receive many interesting requests from their customers.
The most memorable came from the manager of a company that made tow trucks. He then spoke.
Folksy? Logo Design . Crude? Definitely. But sound? Absolutely. He knew that it was crucial that other tow-truck operators knew who left that truck that was handsome. It is an industry where look is every bit as important as function, along with also his competitors would add any touch that may give them an advantage. (Like me, you probably don’t swoon over tow trucks, but I can remember standing in”tow displays” and hearing,“Now, that is a real pretty truck” Fashion versions would have been overlooked one of the polished chrome.)
It is all too easy for those of us who operate in the services industry to eliminate sight of this fact that our job is different primarily to create business for our customers. All things considered, we have great pride in combining our abilities and what we’ve learned to come up with work that makes us joyful and our peers. Most advertising and graphic design award reveals promote that focus by rewarding fashion, rather than substance.
We sometimes forget that logos, headlines, along with other components of marketing communications need to be viewed to work. It’s great if we could accomplish that and make them visually appealing at precisely the exact same moment. But the most intrinsically beautiful design will fall flat if folks can not tell what it is or that it’s supposed to spot, and also the most award-winning ad concept will be a humiliating failure if it fails to drive sales or match the client’s other expectations.
The best customers for whom I have worked have given me a lot of freedom and trusted that my recommendations were sensible and sound. However, with this freedom and trust came an understanding that I would be held accountable for outcomes, too.